Revitalizing Asian Heritage: Integrating Technology, Design, and Collective Action

This article is adapted from a speech delivered by Ma Juncheng, Dean of the School of City Design at the Central Academy of Fine Arts. Reflecting on the revitalization of Asian cultural traditions in the contemporary era, he discusses the integration of art, technology, design, and cultural heritage, while exploring new possibilities for regional cultural collaboration and innovation.

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This is my first time back in Malaysia in two decades. Upon arrival, I immediately noticed the cultural posters around me. They prompted me to think about the issue mentioned by the gentleman earlier. Our Asian ancestors created a rich and brilliant cultural and artistic heritage. How should we carry that heritage forward in the present day? That means more than understanding where our culture comes from. We need to breathe new vitality into these traditions in the new era, draw on the modern economy to support their development, and create strong links between tradition and the future. I believe the Dialogue on China-ASEAN Cultural Heritage has much to contribute in this respect.

A visitor takes photos of exhibits at an art exhibition during the 2026 Malacca Minnan Cultural Week in Malacca, Malaysia, on March 28, 2026. (Source: Xinhua)

Over the past few years, we have been exploring how intangible cultural heritage can find new vitality in new settings and through new ways of reaching people. We have sought to bring art and technology together so that more young people can engage with the wisdom passed down by earlier generations, while our generation, particularly young designers, can build on that foundation and create new value. We have experimented with a number of approaches. For example, elements of shadow puppetry and other traditional elements have been incorporated into graduation projects in recent years. In today’s globalized world, Asia should have a stronger voice.

I propose an idea for further consideration: the establishment of an “Asian Makers Fund.” Much like existing regional cooperation mechanisms such as the Asian Infrastructure Investment Bank, this initiative could utilize digital platforms to systematically map the “cultural DNA” of diverse Asian nations. Culture and art are continuous, evolving processes that absorb new influences and assume new forms over time. Such a platform could consolidate resources, facilitate joint creation, and promote mutual learning. With the support of a dedicated fund, our precious heritage—including intangible cultural assets—could be more effectively documented, transmitted, and applied in the contemporary world.

When we speak of culture-tourism integration, what we mean is developing tourism through meaningful cultural experiences. Designers have an important role to play in making that possible. Turning to the opportunities of the AI era mentioned by the moderator, I believe we have every ability to use these technologies to create more diverse artistic forms and visual expressions and to advance innovation in design. We should make effective use of these technologies, while recognizing that this is also connected to our ability to shape cultural narratives. Asia needs more platforms and more opportunities to proactively present the brilliance of its cultures and arts.

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