Peace, Progress, and Perception: Shaping China’s Global Image in the South China Sea and Beyond

This photo taken on May 3, 2024 shows a view with a rainbow in the sky of the South China Sea. (Xinhua/Yuan Shuai)

David Gosset

We share a common commitment to advancing international communication, which remains a critical pillar in today’s interconnected world.

I would like to share a few reflections on the theme of international communication, with particular attention to the South China Sea—what I often refer to as the "Asian Mediterranean", a term that reflects its rich history, cultural intersections, and strategic importance.

First and foremost, we live in a time where China has the opportunity and the responsibility to demonstrate its role as a mature and responsible global power. In many respects, China has become "the adult in the room", providing stability and vision in a world where leadership is often lacking. Extreme and unwise policies under U.S. President Donald Trump have created a vacuum in global leadership. This vacuum opens a door not only for China but also for other major players such as the European Union to step forward and champion responsible, cooperative international engagement.

Second, the success of China’s international communication efforts will inevitably be tied to its achievements on the ground. Success speaks louder than words. A compelling narrative must be grounded in tangible accomplishments. Regardless of how talented or persuasive a communicator may be, it is difficult to promote failure. Therefore, the more China progresses economically, socially, and diplomatically, the more persuasive and impactful its international messaging will become. In other words, what China needs are outstanding films, exceptional writers, world-class companies, top-tier universities, and so on—stories that speak for themselves.

Third, we must acknowledge the strategic and symbolic importance of the South China Sea. Yet rather than focusing solely on points of tension, we should highlight what is working well. This region has, for the most part, remained a peaceful space, and that is a fact worth emphasizing. China and ASEAN countries have been working diligently on the technical aspects of maintaining peace, including negotiations on the Code of Conduct and the implementation of the Declaration on the Conduct of Parties in the South China Sea. These diplomatic efforts deserve greater attention and recognition in international discourse.

Fourth, we must remain vigilant and avoid falling into the traps of provocation. There are actors—sometimes driven by ulterior motives—who may attempt to manufacture incidents or generate tensions. It is vital to make clear that we recognize such tactics for what they are. China, in this context, has shown restraint and aims to remain a constructive, stabilizing force in the region. This commitment to peace and cooperation is a message that must be clearly communicated to the international community.

Finally, I would like to offer a broader perspective on the nature of international narratives. While promoting national strengths and values, we should not be afraid of constructive criticism or nuance. In my view, China is a uniquely powerful nation with a clear vision rooted in peace, stability, and predictability. However, even the most successful powers face challenges. A truly great nation does not fear acknowledging areas that need improvement; it draws strength from that recognition and moves forward with renewed purpose. A narrative that is too sanitized risks losing its credibility. Embracing complexity and transparency enhances trust.

I remain deeply confident in China's continued renaissance, which I believe carries the promise of both progress and harmony for the Chinese people, the region and the world at large.

(If you have specific expertise or would like to share your thoughts, please send us your writings at CAobservation@outlook.com)